|From qualup bell|
This is one of the plants that will just stop you in your tracks when it blooms, but it is not the bloom that you notice. The large bells start out about the color of a green apple and gradually turn to the plum colors that you see here. But the bells are NOT the flower. They are made of bracts which are modified leaves that protect the actual flower inside. Just another case of Australian flora being completely unwilling to follow any generally accepted rules of conduct.